Are You Making Mistakes With Your PPC Campaigns?
Best PPC Campaigns St, Pay-Per-Click or PPC marketing is transforming over the year. This type of marketing of introduced in 2000. Now after some decades, it is grown as the most used online advertising platform. Google Ads has generated revenue of $116,000,000,000 or even more in the year 2018, but now they are not only. Google Ads is generating a huge amount, several new business owners, and advertisers. They also consider this platform as a symbolic part of their advertising industry.
Yet, the original AdWords product is possesses expanded in many ways as its original time. It has also increased the complexity by adding a variety of features. Targeting methods, ad types, and more. Although it is an excellent tool for growing the leads, it may confuse beginners with its complexity.
If you are starting a PPC campaign, keep reading to unfold some common mistakes. These tips help avoid problems we all experience while opening PPC Campaigns.
Set Specific Goals:
It may sound silly, but for me, this is an important part. The main aim of starting the campaign must be clear and prominent.
The first aim that comes in the mind is “more leads” or “more revenue”; of course that is the main aim of any business. But here we have to drive even deeper by defining the type of lead that you want. How can you target the lead? Where you can get your targeted audience? Etc.
For example, a car repairing owner will prefer to look for oil change lead rather than repair leads. You should consider elements like in which manner you are advertising your business. Understand which services you are looking for your ideal lead. What keywords are according to your service demand, and so on?
Furthermore, you have to be sure about the number of your leads need your cost per lead, revenue on an average job. The final element is the budget is determining the proprieties of spending money. Once you noted all the above answers, it will help you to run a campaign to achieve your targeted goals.
Thus, established measurable and specific goals to analyze the campaign performance. Later on, decide when to update them.
Track Your Goals:
Having goals and tracking them are 2 different things. You may decide to have more lead, aside from knowing how to get it? What quantity of leads are you getting? What are your close rates?
The only possible way to analyze your accurate performance is to track everything. It includes tracking phone calls to your business store, form submission website. Tracking store visitors and offline lead is also important.
If you are tracking only the impressions or clicks found on your business website. Then you are missing a huge part of the PPC campaign. And that part lies in tracking your conversion. Or engagement if you won’t calculate it you can’t manage your campaign.
Hence, knowing the fact who is contacting your business in which part of the world is very important. Without analyzing these PPC campaign you can’t conclude a successful campaign.
Build Knowledge about Customer’s Lifetime Values:
Business owners don’t know the consequence of lead plus their business customers. For that, you have to figure out what are you paying as PPC campaign cost? And are you getting more than what you pay for your PPC services? How much profit are you getting in a single lead generate?
For this purpose, we recommend you to use your original number. By knowing the Customer Lifetime Value (CLTV), you can get an Acceptable Return on Ad Spend (ROAS). Hence, following your PPC leads to track the funnel of purchasing. Plus, it adds the value of that buy and its profitability.
Less is more:
A common problem that new PPC encounter is that they will try to bid on everything. Searchers that are not 100% relevant to their business are also included. After all, you don’t want to spend $500 to sell a $50 service.
To have leads in this specific section of your business, you have to focus on your keywords. Someone would search for or every single aspect of your business. Sometimes in PPC, less is more. It’s better to have a small group of great keywords rather than thousands of keywords. You don’t want to be an inch deep and a mile wide.
Your campaign budget will go a lot further if you only focus on keyword terms that have sale intent. Rather than the terms that focus on researching your product or service. You can also target people who are researching. But if you have a limited budget you should focus on only keywords with high buyer intent.
Create a Perfect Website:
When you’re running a PPC campaign, you might focus on your keywords and ad copy. But remember that your website is the ultimate place where searchers will end up.
If you have a poor website experience where people don’t convert? Then what is the point of paying for traffic to send people there?
Make sure that your website is fast, optimized, looks good, and brings searchers. Further into the funnel and converts. If you have a bad website, it doesn’t matter how “good” your PPC campaign is—your leads won’t go anywhere.
A PPC campaign may take a minute to heat PPC requires a lot of trials. And you need to try different things to see what works. You may have an idea of which keywords will be the top performers. But those could be much different from what you expect. Trust the process and stick with it! Give your PPC campaign time to collect the data to optimize it.
Avoid Technical Mistakes:
We could do technical mistakes that first-timers make with their PPC campaigns.
In our experience of managing PPC campaigns, we’ve learned a lot of tips and tricks. Also, avoid costly mistakes.
Think about these questions:
- Do you know the difference between phrase, broad, and exact match?
- Do you know what the different ad extensions are and how to use them?
- Do you know which campaign works best?
- Do you know how to set up conversion tracking, dynamic call tracking numbers, or live chatbots?
- Do you know what keywords to use for bid on, how much to bid, where to land searchers? How to re-market when users left your site?
- Are you wasting money inside your campaign without even knowing that you’re wasting it?
If you answered no to one or more of the above questions, don’t feel too down on yourself. The many features and nuances of Google Ads are myriad and can be hard to explain and understand.
Even experienced Google Ads experts are still learning. Marketing as Google is always introducing new ads and formats.
Use Professional Advices:
Learning Google Ads can be fun—but it’s also costly. Any mistakes you are going to make, you have to pay for it.
Think about setting up your campaigns, ads, keywords. You work hard and everything looks great. You spend $20 a day, but after a week or two, you still haven’t gotten any leads. Then, while searching, your ad is going to a dead page! You were paying for all these clicks to go to a dead page! Sad, isn’t it?
Or, you know you need to update your ads, but you can’t find the time to do so. And next thing you know you’re still running a Black Friday ad at Christmas time. Yikes! They handle these campaigns daily and it also has the time to manage the campaigns.
With PPC Campaigns you can get a very specific audience. In a specific area, at a very specific time in the day, who is typing a specific search term related to your business? Or anything you could imagine! If you set up well but still your PPC campaign can be a great supplement to your SEO strategy. Many companies fail and end up wasting budget on PPC campaigns which are not helpful.
Our search and PPC team at SEO Executor are very passionate about PPC. They have experience in setting up or managing PPC campaigns at a variety of different sizes. This blog has the top 10 PPC mistakes that we see when auditing companies.
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